tag:blogger.com,1999:blog-30832682.post888455640031607019..comments2024-03-03T15:01:00.402-05:00Comments on Joanne Mattera Art Blog: Marketing Mondays: The November IssueUnknownnoreply@blogger.comBlogger17125tag:blogger.com,1999:blog-30832682.post-47915977512682399722009-11-17T20:00:11.464-05:002009-11-17T20:00:11.464-05:00Chris,
I haven't thought about online ads. I ...Chris,<br /><br />I haven't thought about online ads. I don't know anything about them. Since I worked in publishing for a number of years, I feel qualified to talk about it, but online advedrtising is another bag of tea entirely.<br /><br />Self promotion is essential if we as artists, writers, dealers and others are to get word out about what we do. I expect that as blogs and other Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-86207941312049705822009-11-16T13:55:14.661-05:002009-11-16T13:55:14.661-05:00Just today in the mail -- the actual paper mail ca...Just today in the mail -- the actual paper mail carried by a guy in blue pants -- I got a card from Google offering me $100 towards placing ads on AdWords.<br /><br />I'm considering it, although not so much for my art as my art writing. It's free except for the effort involved in figuring out the system and putting something together to put up and so forth.<br /><br />I know this post Chris Rywalthttps://www.blogger.com/profile/15766746064219235983noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-59120064812512667882009-11-14T15:35:26.721-05:002009-11-14T15:35:26.721-05:00LOL I fall into both categories I can rarely finis...LOL I fall into both categories I can rarely finish or understand any of those articles. <br />Take out the artists and art students and I wonder how many of those 40,000 are collectors. The kind galleries drool over. After taking out the big boys, Rubel and Broad etc. how many art lovers collect 200+ works of art? Are we talking a few thousand people internationally?Stephanie Sachshttps://www.blogger.com/profile/11377131627540380362noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-74640113995273234142009-11-14T10:09:41.980-05:002009-11-14T10:09:41.980-05:00People still look at the ads, no question. But a l...People still look at the ads, no question. But a lot has happened in 20 years. Our visibility online via websites, blogs, Facebook, email announcements; and our ability to desktop publish have given artists and dealers many more options of reaching the public--and a specific segment of the public as well. I think of it as selecting the right color for the composition.Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-76052391495618218972009-11-14T01:10:52.141-05:002009-11-14T01:10:52.141-05:00Yes.... years ago (1989) a German art dealer told ...Yes.... years ago (1989) a German art dealer told me that the ads were all that mattered. No one actually read much of it.<br /><br />(...So maybe the lesson here is that indeed paying for an ad is worth it...? ;)Evahttps://www.blogger.com/profile/04526963554623770078noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-17794020705512476482009-11-14T00:36:29.390-05:002009-11-14T00:36:29.390-05:00They may read it but do they understand it?They may read it but do they understand it?Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-1597011711674006112009-11-13T12:07:26.350-05:002009-11-13T12:07:26.350-05:00Wonder how many of those 40 thousand actually read...Wonder how many of those 40 thousand actually read Art Forum.Stephanie Sachshttps://www.blogger.com/profile/11377131627540380362noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-3204889857799782372009-11-12T23:35:47.372-05:002009-11-12T23:35:47.372-05:00Today I went into Rich's Cigar and looked into...Today I went into Rich's Cigar and looked into the back pages of Art News and Art Forum... Interesting perspective! Art Forum is like talking to the select 40 thousand of the world ....Evahttps://www.blogger.com/profile/04526963554623770078noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-3140652077396262902009-11-10T18:12:37.302-05:002009-11-10T18:12:37.302-05:00Thanks, All, for these great coments.
Eric and P...Thanks, All, for these great coments. <br /><br />Eric and Philip, <br />A lot of the advertising bang comes from the galleries' collector base. I work with one gallery that advertises regularly in one of the national magazines. Like Eric says, that's repetition. One year the ad sold the painting; I mean, a California collector bought it from the picture! If collectors have a good Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-89403557310102664182009-11-10T17:31:58.198-05:002009-11-10T17:31:58.198-05:00Interesting. I compared ArtNews 2007 to 2009; av...Interesting. I compared ArtNews 2007 to 2009; average paid circulation dropped by about 12.5%.<br /><br />CarolynAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-28044923072764838212009-11-10T14:51:41.229-05:002009-11-10T14:51:41.229-05:00Since I own Fine Art Connoisseur... I'll chime...Since I own Fine Art Connoisseur... I'll chime in.<br />First you are right. You can do a lot of self generated direct marketing. Problem is that its junk mail to some, whereas a vehicle, like a magazine is a requested item and is therefore being read/seen. The bigger issue is that you can only reach people you have in your data base. You should do these things, but spreading your reach with Eric Rhoadshttps://www.blogger.com/profile/18301647622148595252noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-59153419315435953172009-11-10T13:22:55.028-05:002009-11-10T13:22:55.028-05:00Though it is very satisfying to see one's art ...Though it is very satisfying to see one's art in national magazines, I'm not sure it's the best way to go for most artists. Unless you have a big budget, you can't buy ad space often enough to generate the momentum you're seeking. I've been fortunate to have been able to buy ads in Fine Art Connoisseur for example and have had the good fortune to have an ad placed in it Philip Kochhttps://www.blogger.com/profile/05191070779177407750noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-29742163402089374582009-11-09T18:19:42.670-05:002009-11-09T18:19:42.670-05:00Great Advice.
I'd like to ad one thing:
Don&#...Great Advice.<br /><br />I'd like to ad one thing:<br />Don't be seduced by numbers alone. Its all too common for publications to inflate numbers with people who cannot BUY the product you're selling. Its the old classic question... would you rather have a bus load of school teachers pull up and go in your gallery.... or a person in a Bentley who can actually afford to buy.<br /><br /Eric Rhoadshttps://www.blogger.com/profile/18301647622148595252noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-88338785368608552652009-11-09T15:18:27.722-05:002009-11-09T15:18:27.722-05:00I am not an artist, but my late husband was. I...I am not an artist, but my late husband was. I've started to "publish" some catalogues of his artworks using lulu.com, but there are several of such Print on Demand publishers, such as blurb.com, available. A Word template can be downloaded, and the entire publication process is easy - really "Publication for Dummies". It is free to publish any book one wishes. One nemastomahttp://youtube.com/nemastomanoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-9835755157471670932009-11-09T12:50:03.858-05:002009-11-09T12:50:03.858-05:00Over the summer I created a catalog for myself and...Over the summer I created a catalog for myself and it has done a lot to help my career. <br />The trick to keeping the costs down is being able to do the graphics yourself. I am not a graphic designer so I kept to one font and used Microsoft Publisher.<br />(I know totally uncool but it worked.)<br />For $1200 I ordered 750, 24 page catalogs delivered to my house. (They actually sent me 900)<Stephanie Sachshttps://www.blogger.com/profile/11377131627540380362noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-90835160551889410752009-11-09T10:17:03.397-05:002009-11-09T10:17:03.397-05:00That's a whole other issue from the numbers--o...That's a whole other issue from the numbers--one that, frankly, I don't wish to get involved in because I do show and want to get reviewed. I will say this: any artist or dealer who takes out an ad in the expectation of getting a review is going to be disappointed most of the time.Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-52082069479331459532009-11-09T09:57:13.744-05:002009-11-09T09:57:13.744-05:00Well, if an ad helps your gallery show get conside...Well, if an ad helps your gallery show get considered for a blurb-review in the back of an art mag, it seems tempting to pay up. I've always been suspicious that the typically bland art-mag reviews are a function of not pissing off advertisers.Anonymousnoreply@blogger.com