tag:blogger.com,1999:blog-30832682.post1563226194974156191..comments2024-03-03T15:01:00.402-05:00Comments on Joanne Mattera Art Blog: Marketing Mondays: Open StudiosUnknownnoreply@blogger.comBlogger18125tag:blogger.com,1999:blog-30832682.post-68671220442106255422009-10-27T07:24:10.969-04:002009-10-27T07:24:10.969-04:00I have been spending a good bit of time reading yo...I have been spending a good bit of time reading your posts and their comments, and feel as though I have connected with an enormously rich resource. This topic of Open Studios is thought provoking on many levels. I especially appreciate hearing how artists with gallery representation handle the open studio sales. Sometimes I've felt alone in my stance of protecting my prices and keeping Carol Beth Icardhttps://www.blogger.com/profile/01024665914873008976noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-89060021649583459222009-09-30T18:12:35.682-04:002009-09-30T18:12:35.682-04:00Joanne
Thanks for the clarification. Love this b...Joanne<br /><br />Thanks for the clarification. Love this blog!<br /><br />Lady Xoc -- Well said!<br /><br />ElizaAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-91604656432192822212009-09-30T12:31:51.202-04:002009-09-30T12:31:51.202-04:00Joanne,Thanks for your moral support and for this ...Joanne,Thanks for your moral support and for this blog. As I vacuum and wipe down the grime and de-squirrel all the nests and wonder how the heck I'm going to fit all the new stuff on the wall, I ponder the various tidbits I've picked up here. Your checklist is invaluable. <br /><br />Eliza said: "It also serves as an annual reset button on the condition of the studio... " Yes, LXVhttps://www.blogger.com/profile/18396149640519096992noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-33899118215418255932009-09-30T11:36:48.339-04:002009-09-30T11:36:48.339-04:00Eliza--
Thanks for requesting clarification.My as...Eliza--<br /><br />Thanks for requesting clarification.My assumption is that most artists who do Open Studios are not gallery represented. Prices are typically lower, then, because with no dealer, there is no dealer commission. <br /><br />But if an artist is gallery represented and decides to do an OS, the prices absolutely should be the same.Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-41094176713609303222009-09-30T11:19:40.713-04:002009-09-30T11:19:40.713-04:00A comment with regard to the assumption that price...A comment with regard to the assumption that prices at an artist’s studio will be lower than found in a gallery. I am not sure if you meant a particular artist that has gallery rep, or just prices in general…<br /><br />In my case, and my partner’s, we do not undercut our galleries prices. Potential clients DO tend to assume that it is cheaper to purchase directly from the artist. We gently Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-85309884870525020842009-09-30T09:43:04.752-04:002009-09-30T09:43:04.752-04:00Jill: COngrats on your recent success in the studi...Jill: COngrats on your recent success in the studio<br /><br />Lacy Xoc: Much luck with yout event<br /><br />Nancy: Thanks for inspiring this post. You hit it when you complain about people being "more interested in seeing the view out th window than the work on the wall." Or the people more interested in how you make your art than the actual art itself.<br /> <br />Anonymous 12:31: Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-58918785927401590712009-09-30T09:09:25.993-04:002009-09-30T09:09:25.993-04:00Thanks for posting on this topic, Joanne. It's...Thanks for posting on this topic, Joanne. It's interesting to read the comments as I'm sure artists have many different responses to OS depending on their studio, personality and experience. I only found it worth while when I was living/working in a large artists' building in the Boston area and hordes of visitors went through. Most of them only wanted to see the walled-off living Nancy Natalehttps://www.blogger.com/profile/03325421420384484035noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-88545335318478228372009-09-29T12:40:18.915-04:002009-09-29T12:40:18.915-04:00Joanne, How timely! I am just about to do my very ...Joanne, How timely! I am just about to do my very first Open Studio, next weekend. It's a city-wide (Jersey City) event which seems to me rather poorly organized and very slanted toward the big loft building/group show scenario. I have had a studio here for 25 years but because historically I was in such a marginal neighborhood, I couldn't even get on their map. However, things have LXVhttps://www.blogger.com/profile/18396149640519096992noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-19965333111368181832009-09-29T12:31:43.254-04:002009-09-29T12:31:43.254-04:00I know many young artists look to this blog for gr...I know many young artists look to this blog for great advice, so as a gallerist I'd like to add to your thoughts on pricing.<br /><br />Not every artist needs or wants gallery representation. But if you are not a well established artist,(probably accounts for most participants in Open Studios), and you have or want a gallery, pricing low can be risky strategy. Never, ever undercut your Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-60171595992450517672009-09-28T21:22:30.913-04:002009-09-28T21:22:30.913-04:00Hi Joanne,
I love Marketing Mondays.
I've ne...Hi Joanne,<br /><br />I love Marketing Mondays.<br /><br />I've never done an Open Studio. I work in the unfinished attic of a very old home. The space is small with poor lighting and doesn't show my art well. Over the years it has fallen off the list for renovation due to priority repairs. (Soon, I hope!)<br /><br />I wanted to share though, not long ago, a gallery owner was Jill Herrick-Leehttps://www.blogger.com/profile/14601738030951759686noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-74808936757209739992009-09-28T18:11:25.513-04:002009-09-28T18:11:25.513-04:00Interesting posts, all--especially our dueling Ano...Interesting posts, all--especially our dueling Anonymi, the last two commenters. Indeed it must make a difference where you show. Also, in an area with so many open studios, there must be a saturation factor.<br /><br />I also like what Hylla and Mike has to say: have someone help you so that you can concentrate on being the artists, not the gofer.<br /><br />Donna makes in interesting point Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-89180006617297427242009-09-28T16:58:59.584-04:002009-09-28T16:58:59.584-04:00This is my 8th year doing Open Studios. While I ag...This is my 8th year doing Open Studios. While I agree it's a pain to set up (all that cleaning!), I've found the event to be hugely vauluable in that it's helped me get more comfortable answering questions and talking about my work and building confidence. <br /><br />The first few years sales were okay (I always broke even, and then some), and then, suddenly there was a leap in both Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-88946623262186295292009-09-28T15:08:41.107-04:002009-09-28T15:08:41.107-04:00Sorry for a somewhat crappy attitude, but I intens...Sorry for a somewhat crappy attitude, but I intensely hate open studio events. Here in the midwest (Mpls) the tiny gallery community and folks that dole out teaching gigs do not attend. Instead, people resembling the cast of Fargo gawk at your studio, as they drink your beer and nimble treats. While I like the idea of community, catching up with up lost drugis and meeting new artists, most of Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-75949248773109531922009-09-28T12:31:07.583-04:002009-09-28T12:31:07.583-04:00Having just gone through DUMBO this past weekend, ...Having just gone through DUMBO this past weekend, let me say there is a huge difference between going to a studio where an artist has prepared for visitors and one that has not. I mean literally, just being prepared to have someone walk to your studio... it's so awkward to walk through an open door (that's clearly marked as being part of the art festival) and feeling like you're mikesorgatzhttps://www.blogger.com/profile/09572262867391877662noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-16667084439393066062009-09-28T12:29:27.724-04:002009-09-28T12:29:27.724-04:00If it's a high traffic event, having someone e...If it's a high traffic event, having someone else to write up sales, get emails, take coats is very helpful. That leaves the artist always in the role of Artist, talking about her work, networking, and looking professional. Leave the drink pouring and administrative end to an assistant.Hylla Evanshttp://www.evansencaustics.comnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-36533785474191290022009-09-28T11:49:14.079-04:002009-09-28T11:49:14.079-04:00Ooh, Quilt Works, you have just pushed my button! ...Ooh, Quilt Works, you have just pushed my button! I don't do features on "fiber artists" any more than I do features on "oil artists" or "encaustic artists" or "wood artists" or "paper artists." But I do look at, and write about, work made by artists in all mediums. <br /><br />Indeed (and thank you for this), you have inspired me to do a Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-55268195817810998012009-09-28T09:08:27.488-04:002009-09-28T09:08:27.488-04:00Very interesting topic. I had a few customers exp...Very interesting topic. I had a few customers express an interest in seeing my studio, but since it was at my home I was a bit relunctant to do it.<br /><br />Have people had open studios that is at their home?<br /><br />p.s. Have you ever done features on fiber artists? I'd love you to join in my upcoming giveaway... perhaps you will love it, and do a feature on fiber artists?<br />I am Quilt Workshttps://www.blogger.com/profile/02429304646329699112noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-46924506714618242772009-09-28T08:14:55.697-04:002009-09-28T08:14:55.697-04:00I've done open studios a few times in the past...I've done open studios a few times in the past but I dont live in an artist's studio building so a few times I've just opened my door to the public and paid to be on the map which wasnt that great since I have live/work space in a coop building and the door had to be propped open [that angered my neighbors a bit] and it invites voyerism and tourism instead of collectors and curators. Donna Dodsonhttps://www.blogger.com/profile/17068704959733467515noreply@blogger.com