tag:blogger.com,1999:blog-30832682.post1656994040171857730..comments2024-03-03T15:01:00.402-05:00Comments on Joanne Mattera Art Blog: Marketing Mondays: The Big PictureUnknownnoreply@blogger.comBlogger26125tag:blogger.com,1999:blog-30832682.post-22875352953117391952013-03-29T23:46:34.442-04:002013-03-29T23:46:34.442-04:00Thank you for this wonderful discussion. I appreci...Thank you for this wonderful discussion. I appreciate it dearly. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-75641697166001788682013-03-11T12:20:22.503-04:002013-03-11T12:20:22.503-04:00This is so interesting. I graduated from Art Schoo...This is so interesting. I graduated from Art School in the UK in 1983. We were given all the grounding in technique, and emotional support for our individual vision, but absolutely no strategic advice on how to continue after graduation. We were generally advised to approach London galleries (much easier back then), or get a studio in London, and make connections that way. It was all rather vagueFiona the Artisthttps://www.blogger.com/profile/04036988613038604859noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-9311863592926038922012-11-28T18:53:22.824-05:002012-11-28T18:53:22.824-05:00From Frank Hyder, Philadelphia-and-Miami-based art...From Frank Hyder, Philadelphia-and-Miami-based artist and gallerist:<br /><br />As regards your market comments from Klien: He is partly right as are you when you say today's art students are better prepared for the art world. In my opinion there are several art worlds. First of all clarify which one you want. All art schools fail except the Skowhegan school in my opinion and possibly the Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-91832693166787451032012-11-28T14:07:23.953-05:002012-11-28T14:07:23.953-05:00I guess it's a good thing I never went to art ...I guess it's a good thing I never went to art school, as an undergrad or grad school. It never occured to me that selling my art would be selling out and I have always had long and short range goals because that's what you learn for most other careers you go to school for (although I tend to be goal orientated in most things I do, regardless of what it is). <br /><br />Nowadays it's Jhina Alvaradohttps://www.blogger.com/profile/15246235409357281057noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-51213856356277550372012-11-28T12:59:25.460-05:002012-11-28T12:59:25.460-05:00I went to art school but I didn't go for a deg...I went to art school but I didn't go for a degree. I just went to learn...while working full time. I was working for a start up at that time and so I had that mentality. When I went into painting I had a boot strap plan and some savings. I considered that "graduate school". I am making a living at it now. Paid my savings back. It's not easy. You take the good the bad and the mariandioguardi.comhttps://www.blogger.com/profile/16963944767715466681noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-65571133145357472872012-11-28T07:07:50.165-05:002012-11-28T07:07:50.165-05:00Really interesting discussion. I identify with the...Really interesting discussion. I identify with the mid-career sort of stagnation, and exhaustion! :) I was lucky coming from a non-art education and experience background so the business side was fun to me. I admit though that more than a decade in my goal setting (short, medium and long term) has lapsed and I have to redress this. <br /><br />I definitely agree that we are the art world, and Tina Mammoserhttps://www.blogger.com/profile/18407199513409994699noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-1986714192474034082012-11-28T06:56:00.592-05:002012-11-28T06:56:00.592-05:00I really appreciate this post and all the terrific...I really appreciate this post and all the terrific comments. I have always felt that the best way to approach the business end of art is to view it as a continuum rather than a polarity. There is no art side/business side. My studio practice and the objects and ideas that are produced there are my livelihood. I use that word with intention because it helps me understand that I need to keep my Laura Moriartyhttp://www.lauramoriarty.comnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-31335828213476356332012-11-28T00:11:29.852-05:002012-11-28T00:11:29.852-05:00Paul and I agree on a lot of marketplace issues, s...Paul and I agree on a lot of marketplace issues, so let me add that earlier in the year, I did a Marketing Mondays post called "Do It Yourself" in which I offered a lot of options, and examples of artists who were exercising those options: http://joannemattera.blogspot.com/2012/01/marketing-mondays-do-it-yourself.html<br /><br />We are in a position now in the 21st century where the Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-63488440677272705362012-11-27T23:42:33.253-05:002012-11-27T23:42:33.253-05:00Hi Anonymous, If you don't like the marketpla...Hi Anonymous, If you don't like the marketplace(s) you find yourself and your art in, Create Your Own Marketplace - or your own paradigm. You're creative. Use it to your advantage. <br /><br />Kickstarter is a great example. One of next week's webinars is with an artist who was the highest funded sculptor ever.<br /><br />Other artists we've spoken with work only with art Paul Kleinhttp://kleinartistworks.com/noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-61961372851219217062012-11-27T22:01:14.567-05:002012-11-27T22:01:14.567-05:00I laughed reading Mindy's comment. I wanted t...I laughed reading Mindy's comment. I wanted to go to RISD, got accepted but felt pressured by my family to go and get a "practical" degree. So I went first to Michigan State, floundered around for 5 and a half years finally emerging with a landscape architecture degree (closest thing to art I guess while still being "practical"), got out, worked for a while until I quit graceann warnnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-23999338887576834862012-11-27T21:54:50.830-05:002012-11-27T21:54:50.830-05:00I learned a lot of what I know about keeping my ey...I learned a lot of what I know about keeping my eye on the bigger picture, having short and long term goals and so on from my early years as a design professional. In my undergrad program we had to take a professional practice course. I am constantly appalled/flummoxed by the lack of knowledge (of even the most basic things) of many newly minted BFAs. One course like the one I had in design graceann warnnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-50056272031640160742012-11-27T20:40:42.005-05:002012-11-27T20:40:42.005-05:00eI graduated from Rhode island School of Design in...eI graduated from Rhode island School of Design in 1976 with a BFA in Illustration. ( My parents would not pay for a non job-orientated painting major). While my professors were exhibiting in NYC galleries, winning Caldecott Medals, creating the characters for the Hobibit, selling various other books in NYC museum shops, we were not allowed to discuss life outside of RISD in the real world. The Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-5458762212472363902012-11-27T16:41:45.517-05:002012-11-27T16:41:45.517-05:00I envision myself selling my art for a reasonable ...I envision myself selling my art for a reasonable price to a decidedly more middle class client, like the print collectors of the nineteenth century. But it's very difficult to make the case for buying art to an uneducated populace. Artists now have to compete with the loud and pervasive marketing strategies used by multi-billion dollar corporations. I really want my art to take the place of Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-79015615898126212582012-11-27T14:56:14.460-05:002012-11-27T14:56:14.460-05:00Great post. One thing not mentioned is that when I...Great post. One thing not mentioned is that when I was graduating h.s. in the early '70's, as the first generation in my family to attend college, I had a choice between full scholarships at Pratt, Parsons, Brandeis and Cornell. Every person giving me advice said the same thing: "You are too smart to be an artist- go to a liberal arts school and use your intelligence." I went toMindy Nierenberghttps://www.blogger.com/profile/17045824922017703583noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-23589701896923418632012-11-27T13:40:15.699-05:002012-11-27T13:40:15.699-05:00Of the artists I know who are making a living from...Of the artists I know who are making a living from their art, very few of them actually went to art school. They have backgrounds as engineers, stay at home moms, advertising reps and others. <br /><br />These people are the ones that either understand marketing because of their day jobs, or they had no problem going out and learning marketing because they didn't have an art school telling Cory Huffhttp://theabundantartist.comnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-2333198870719764362012-11-27T10:45:34.276-05:002012-11-27T10:45:34.276-05:00My own experiences echo what several others have a...My own experiences echo what several others have already said in their comments, but I'll toss a bit more into the mix.<br /><br />As an undergraduate studio art major in the early 1970s, pursuing art as a career was completely absent from the conversations--between students and faculty or even between students. No one that I studied with offered any guidance beyond "just keep at it, be Tamarhttps://www.blogger.com/profile/15820235952600662107noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-46768528562419476462012-11-27T08:18:41.927-05:002012-11-27T08:18:41.927-05:00The Art Department in our local university is the ...The Art Department in our local university is the only department that actually discourages intern opportunities for art students. In all other departments the students are encouraged by their mentor/professors and are in tough competition to secure unpaid internships in their chosen field. I know first hand how this helps the motivated students secure jobs and graduate spots after graduation, Fleta Monaghanhttp://www.fletamonaghan.comnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-19593668101849821402012-11-26T19:47:00.684-05:002012-11-26T19:47:00.684-05:00Thank you so much for this post! I am constantly ...Thank you so much for this post! I am constantly thinking about all of these issues as I have faced them as an artist having come out of an MFA program in the early 80s, fell into the abyss, climbed out of the abyss, and now as an older artist I am rebuilding my studio practice and career. I taught art to high school students for many years,some of whom went on to undergraduate art programs. Christine Sauerhttp://www.christinesauer.comnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-89666712760151279702012-11-26T19:05:24.163-05:002012-11-26T19:05:24.163-05:00Yes, yes and yes. Thank you for posting the truth,...Yes, yes and yes. Thank you for posting the truth, Joanne. I have finally realized all this about my art career, that you need to strategize to get somewhere with your work. In the 1970's there was never any discussion about how to make a career. And in grad school, I never heard about it either. Finally I have a group of friends that are very serious about this and we help each other out. I Adria Archhttps://www.blogger.com/profile/01065405163407738649noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-55082869098256940632012-11-26T17:56:06.286-05:002012-11-26T17:56:06.286-05:00Anonymous: Thanks for posting this. It's stunn...Anonymous: Thanks for posting this. It's stunningly narrow-minded thinking, isn't it? <br /><br />Paul: Having worked with colleagues in academia, I can say that a great many are quite dedicated ini their involvement with students. Some are quite successful, but of course others are not.<br /><br />What scares me most are the professors who teach courses on professonal practices without Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-27946637575011825642012-11-26T17:01:19.201-05:002012-11-26T17:01:19.201-05:00I had this discussion with my alma mater, the Univ...I had this discussion with my alma mater, the University of Pennsylvania. Their response was an indignant "we are not a vocational school." It ended there.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-64914483987700418622012-11-26T14:40:47.278-05:002012-11-26T14:40:47.278-05:00One of the problems art schools have is that many ...One of the problems art schools have is that many (most?) of their teachers don't really want to be there, but are out of economic necessity.<br /><br />That likely means they don't see themselves as successful artists, which begs the question; if they don't see themselves as successful, how're they going to teach someone else to be?<br /><br />Bringing in speakers helps a ton, asPaul Kleinhttp://kleinartistworks.com/noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-23049908338328239962012-11-26T14:21:40.461-05:002012-11-26T14:21:40.461-05:00Kim Mathews: I like your comment, "We ARE the...Kim Mathews: I like your comment, "We ARE the art world." Indeed!<br /><br />Annell: Did you meet with some of the attitudes I descrtibed? I certainly did.<br /><br />Paul: You mention another issue, which is the artists who have given up. It is a hard slog for so many of us--the part-time jobs that suck one's time, or the full-time jobs that suck one's time and soul; the Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-91527260088194415192012-11-26T11:04:15.898-05:002012-11-26T11:04:15.898-05:00Thanks Joanne, When I conceived of the Klein Arti...Thanks Joanne, When I conceived of the Klein Artist Works course I specifically designed it for art school graduate students and those who were recently out. <br /><br />And not one of those people signed up.<br /><br />Of the almost 200 people who've participated in a bit over 2 years only 2 were under 30.<br /><br />My sense is that artists coming out of school are all fired up and don'Paul Kleinhttp://kleinartistworks.com/noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-83351283621393065742012-11-26T11:01:05.007-05:002012-11-26T11:01:05.007-05:00Since I have been at it, for about 50 years, I fal...Since I have been at it, for about 50 years, I fall in the catogroy you described. I have taken more responsibility for getting my work out, in the last few years. But I meet stumbling blocks....annell4https://www.blogger.com/profile/07629830133868270690noreply@blogger.com