tag:blogger.com,1999:blog-30832682.post3443531529132653665..comments2024-03-03T15:01:00.402-05:00Comments on Joanne Mattera Art Blog: Marketing Mondays: The Studio VisitUnknownnoreply@blogger.comBlogger22125tag:blogger.com,1999:blog-30832682.post-21161951184718331132010-02-26T00:26:43.259-05:002010-02-26T00:26:43.259-05:00Anon,
Thank for the kind words, but I'm not re...Anon,<br />Thank for the kind words, but I'm not remotely interested in teaching encaustic. Fortunately there are many wonderful teachers out there who are skilled in teaching encaustic techniques. <br /><br />(I do crits, teach professional practices, and lecture about my work. I'm particularly fond of visising artist gigs, where I get to work with seniors or grad students.)Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-55912694055432102772010-02-25T22:30:21.336-05:002010-02-25T22:30:21.336-05:00Have you ever considered doing a DVD as a companio...Have you ever considered doing a DVD as a companion piece to your book? I love your studio. Would be a perfect place to film an encaustic techniques video. You could tell us how you use all those skillets we see in the background.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-67913236967888191232010-02-25T11:04:41.658-05:002010-02-25T11:04:41.658-05:00With a studio like that I find it hard to believe ...With a studio like that I find it hard to believe you ever want to go home. Beutiful!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-70101099061065047352010-02-24T15:38:39.270-05:002010-02-24T15:38:39.270-05:00Joanne, thank you for this photo. I find it most s...Joanne, thank you for this photo. I find it most satisfying, like a mouthful of cappuccino and tiramisu! I believe I am still counting the wax skillets ...Fulviahttps://www.blogger.com/profile/03781269837265804791noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-41010838791031185022010-02-24T11:49:31.531-05:002010-02-24T11:49:31.531-05:00Jhina--
If a gallery has called to make a studio v...Jhina--<br />If a gallery has called to make a studio visit and then doesn't follow through, there could be any one of a number of extenuating circumstances. But if the same gallery does this more than once, that's a red flag in my opinion. Too scattered, too uncommitted, not really interested. <br /><br />If different galleries have done this to you, I would ask: What has the Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-67340464445492318482010-02-24T11:25:46.868-05:002010-02-24T11:25:46.868-05:00Hi Joanne,
So what do you do when a gallery contac...Hi Joanne,<br />So what do you do when a gallery contacts you (sometimes more than once and wants to make a studio visit but then never follows through? This has happened to me three times and I'm not sure what to do. I don't want to become a pest and email them many times asking when they are coming. Suggestions?<br /><br />Looking forward to seeing you at the conference this year!Jhina Alvaradohttps://www.blogger.com/profile/14908495820167802924noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-45298155793552120992010-02-24T09:55:46.125-05:002010-02-24T09:55:46.125-05:00i posted a nice comment and you don't even ans...i posted a nice comment and you don't even answer or go to a qick visit as i asked ? <br /> you're very rude .Caio Fernhttps://www.blogger.com/profile/11592097138751108428noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-81301293301712545332010-02-23T23:51:34.401-05:002010-02-23T23:51:34.401-05:00The USB cards are more expensive right now but the...The USB cards are more expensive right now but the price is coming down. Most of it is the printing, so you could conceivably buy a white one (and they're cheap) and paint on it yourself. Little promotional art works.<br /><br />As far as what's on it and the age of a viewer's PC, Serena's had a self-contained Flash slideshow. If your PC can surf the Web, it has enough Chris Rywalthttps://www.blogger.com/profile/15766746064219235983noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-61026651531209294822010-02-23T23:37:49.665-05:002010-02-23T23:37:49.665-05:00Depending on the circumstances, you might want to ...Depending on the circumstances, you might want to enlist he help of a reliable, trustworthy friend or partner to act as a quiet behind-the-scenes assistant. My partner once helped me handle some large drawings that would have been awkward to do alone; and I once ran the projector for him during an important visit, leaving him free to do the schmoozing. <br /><br />During "open" studios,LXVhttps://www.blogger.com/profile/18396149640519096992noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-3222409070256267332010-02-22T20:55:34.225-05:002010-02-22T20:55:34.225-05:00When I recently found out that I would have a solo...When I recently found out that I would have a solo show in June, I gathered up ideas about The Studio Visit. It's taken on a life of its own, especially because my last solo was during a December when so many people were in Miami. I learned that a body of work might need more than that one month to make an impact. This time I want to make sure some VIPs at least <i>see</i> the work, whether Evahttps://www.blogger.com/profile/04526963554623770078noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-72421527528571742432010-02-22T19:55:21.907-05:002010-02-22T19:55:21.907-05:00Philip says:
I think we artists sometimes forget ...Philip says: <br />I think we artists sometimes forget we do something most people think is extraordinary.<br /><br />I paused for that thought. Thanks.Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-2076477541472106302010-02-22T18:27:33.835-05:002010-02-22T18:27:33.835-05:00Joanne, good post. I had the Print and Drawing Soc...Joanne, good post. I had the Print and Drawing Society of the Baltimore Museum of Art visit my studio in two 20 person shifts one Saturday last month.When they decided to focus their programming for this season on the medium of pastels, they knew I did a lot of work that way and asked for a studio demonstration. Reading over your thoughtful checklist I'm pleased I'd thought of most of Philip Kochhttps://www.blogger.com/profile/05191070779177407750noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-1184016711749242892010-02-22T17:08:07.592-05:002010-02-22T17:08:07.592-05:00Great pointers. I think the key is to create a wel...Great pointers. I think the key is to create a welcoming environment for a visitor.mikesorgatzhttps://www.blogger.com/profile/09572262867391877662noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-10105361299169817382010-02-22T14:28:37.361-05:002010-02-22T14:28:37.361-05:00Yes, yes, a thank you. Of course! I was so focused...Yes, yes, a thank you. Of course! I was so focused on the visit itself that I neglected to mention the followup. In real life I always thank the person who has taken time with me or my work.<br /><br />Here's what a critic/curator Andrea Kirsch said on the topic at a careers panel we were on together a couple of year ago in Dallas: "I remember every artist who ever sent me a thank you-Joanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-40193952970501362132010-02-22T14:03:14.706-05:002010-02-22T14:03:14.706-05:00It's also a good idea to be sure you have all ...It's also a good idea to be sure you have all the contact information of the person making the visit when you give them your info kit. And be sure to send a quick thank you note, by email is fine. It's not necessary, the visitor for the most part is doing his/her job, but if you initiate the visit, its polite, will be remembered, and a good way to continue to keep in touch.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30832682.post-13452743793419296422010-02-22T13:51:31.870-05:002010-02-22T13:51:31.870-05:00I love these Monday Marketing posts. While I'm...I love these Monday Marketing posts. While I'm not currently active in marketing my art work, I may return to that some day and they are extremely useful and informative. I wish that we had been taught this when I went to the SFAI back in the 60's but at that time, it was art for art's sake. It's no wonder I didn't think I could make any money from art. Of course, that was theNancy Ewarthttps://www.blogger.com/profile/12116290968007398337noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-77624195688854318752010-02-22T11:37:54.430-05:002010-02-22T11:37:54.430-05:00Great info, Joanne, and I love the richness of tha...Great info, Joanne, and I love the richness of that photo of your studio.<br /><br />I like all the detail you included about food, water, comfy chair, etc. These are all decisions that need to be made in addition to the most important aspect of the studio visit - presenting your work. Reading some options for that, too, was very useful.<br /><br />Thanks for your usual great info!Nancy Natalehttps://www.blogger.com/profile/03325421420384484035noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-84206148708585943432010-02-22T10:09:13.935-05:002010-02-22T10:09:13.935-05:00Chris,
I love the idea of galleries making up thos...Chris,<br />I love the idea of galleries making up those USB cards for their clients, or to give out at art fairs, but it seems like too big an expense for the average artist. Until it becomes a standard I don't see myself doing it. Also, if your computer is not the latest model, or equipped with up-to-date programs, you won't be able to access the info.<br /><br />What does everyone elseJoanne Matterahttps://www.blogger.com/profile/02564594823192456546noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-23146670080201238502010-02-22T08:53:33.608-05:002010-02-22T08:53:33.608-05:00You could give out CDs or you could go the newer, ...You could give out CDs or you could go the newer, cooler, and -- I think -- easier route and have credit-card-sized USB drives made up with your own image on them. I got one of them from <a href="http://www.serenabocchino.com/" rel="nofollow">Serena Bocchino</a> and it was memorable and easier to use than a CD. (More and more computers are shipping without optical drives.)<br /><br />The drivesChris Rywalthttps://www.blogger.com/profile/15766746064219235983noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-69004238354983530842010-02-22T08:25:54.890-05:002010-02-22T08:25:54.890-05:00p.s.
I should also mention that our open studios ...p.s.<br /><br />I should also mention that our open studios are at our school. We are a very mixed group because this is so, and don't necessarily share life goals, ideologies, or styles/methods of working. We're all still figuring it out.Jackiehttps://www.blogger.com/profile/04109533525701444416noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-26905417992196064212010-02-22T08:23:49.203-05:002010-02-22T08:23:49.203-05:00Hi Joanne,
I read this column every Monday, and a...Hi Joanne,<br /><br />I read this column every Monday, and as an art student hoping to pursue a career doing what I love, it's indispensable knowledge that I'm not learning from anyone else.<br /><br />My studio mates and I are doing an open studio (much more low profile than the kind you are talking about here). I'm wondering what you think can come of it, and if you have any Jackiehttps://www.blogger.com/profile/04109533525701444416noreply@blogger.comtag:blogger.com,1999:blog-30832682.post-69797596189060930232010-02-22T06:31:51.783-05:002010-02-22T06:31:51.783-05:00this is a delight .
really good and useful post ...this is a delight . <br /> really good and useful post . <br /><br />Joanne . i have posted last night about a specific view of art market . <br />could you one time go there , read and tel me what you think . i am quite curious about . is a post with one work of mine , that tlaks about art book , curatory and market . <br />thank you .Caio Fernhttps://www.blogger.com/profile/11592097138751108428noreply@blogger.com