Marketing Mondays update: You know how I feel about reference letters. Now along comes my buddy Sharon Butler, of Two Coats of Paint, with a stunningly smart idea: a request for a reference letter that gives something back to the letter writer.
In her quest for a promotion to full professor at her university, she needs those dreaded letters. So why is her request different? Let me count the ways:
. She has posted the request via blog to involve those who know her in her cyber art life
. She's requesting that the letter writers include information about themselves as well (enough about you, let's talk about me) because . . .
. She's going to publish a book of those letters
. The letter writers become published authors, giving them . . .
. Another line item for the resume
I still hate writing reference letters, but I almost always respond to a good idea. My response to Sharon: Count me in. I'm going to work on it later this week.